PELATIHAN MICRO-INFLUENCER UNTUK SISWA SMK : STRATEGI MEMBANGUN AUDIENS DAN MENGOPTIMALKAN PELUANG AFFILIATE DI PLATFORM SOCIAL MEDIA

Authors

  • Jaya Ramadaey Bangsa Universitas Ngudi Waluyo
  • Eko Nur Hermansyah Universistas Ngudi Waluyo
  • Ari Siswati Universistas Ngudi Waluyo
  • Abdul Aziz Universistas Ngudi Waluyo
  • Caksana Setyo Widyatmoko Universitas Ngudi Waluyo
  • Ibnu Putra Surya Daru Universitas Ngudi Waluyo
  • Prieza Dheva Tanti Universitas Ngudi Waluyo

DOI:

https://doi.org/10.35473/jbh.v5i2.4725

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan kepada siswa SMK N 1 Salatiga tentang strategi menjadi micro-influencer yang efektif dan memanfaatkan peluang affiliate marketing di sosial media. Kegiatan ini dilaksanakan sebagai tindak lanjut terhadap tingginya minat generasi muda terhadap ekonomi digital serta kebutuhan keterampilan praktis yang dapat dimonetisasi. Metode pelaksanaan meliputi pelatihan teori, praktik serta pendampingan strategi personal branding. Hasil dari kegiatan ini memnunjukan peningkatan pemahaman siswa tentang ekosistem influencer marketing, teknik membangun audiens organik dan cara mengoptimalkan program affiliate di platform social media. Kegiatan ini memberikan dampak positif dalam membekali siswa SMK N 1 Salatiga dengan ketrampilan digital marketing yang relevan dengan kebutuhan industri dan membuka peluang kewirausahaan digital bagi generasi muda-mudi.

Author Biography

Jaya Ramadaey Bangsa, Universitas Ngudi Waluyo

Program Studi Bisnis Digital

References

Afandi, A. (2023). Marketing Innovation for MSMEs Products : Building an Affiliate Marketing-Based Website Using the Waterfall Method. 6(3), 116–133.

Ahmad, N. S., & Rosli, R. (2023). The Role of Social Media Content Marketing (SMCM) as a Digital Marketing Strategy towards the Internal Factors of Consumer Behavior among the Millennials. Asia-Pacific Journal of Management and Technology, 04, 35–41. https://doi.org/10.46977/apjmt.2023.v04i01.005

Anitha, V., & E, A. R. (2024). A Study on Factors Ascending ‘ Z ’ Generation Perception to use an ‘ Affiliated Marketing ’ with Special Emphasis on FMCG Products. 13(12). https://doi.org/10.15680/IJIRSET.2024.1312178

Baidhowi, M. M., & Darussalam, H. (2022). Factors to Increase Sales Turnover of Ornamental Fish Through Digital Marketing. 7, 1–9.

Submit Your Article for December 2025 Now..

Downloads

Published

2025-12-28

Issue

Vol. 5 No. 2 (2025): DESEMBER 2025

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Copyright notice:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access)