The Influence of Instagram Social Media and Product Quality on Goods Sales Turnover

Case Study on Thrift Wholesale Boutiques

Authors

  • Ahmad Dwi Nurdiyanto Semarang Institute of Technology and Business

Abstract

This research aims to analyze and test the influence of social media Instagram and product quality on the sales of goods.This type of research is quantitatively with a survey approach.Sampling using non-probability sampling techniques.The research data was obtained by dividing 100 questionnaires to the respondents.Research results show that social media Instagram and product quality have a positive and significant influence on the sales of goods.

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Published

2023-07-31

Issue

Vol. 3 No. 2 (2023): Juli

Section

Articles