the Analysis of Business Actors in Recruitment of Digital Marketing Employees in Sumenep Regency

Analysis of Business Actors in Recruitment of Digital Marketing Employees in Sumenep Regency

Abstract

Indonesia has entered the era of digitalization, people are starting to trade digitally. Online markets are increasingly becoming a big hope for making quick profits, switching from convenience stores to online stores is becoming commonplace for business people. This is a challenge for business people to find human resources who are able to operate computers or can make sales online or what is called digital marketing. Digital marketing is expected to be able to promote existing products in a business in the digital world with the ability to dominate the digital market. Sumenep is a city that is geographically located at the eastern tip of Madura Island. Business actors in Sumenep are starting to switch to online markets which require digital marketing in their business ventures. The results of the discussion from the interviewees can be concluded that 75% of business actors in Sumenep Regency utilize the online market by retaining old employees and conducting training, while the other 25% by recruiting new employees.

Keywords: Online market, digital marketing, human resources